The Basic objective of the course is to produce skilled proffesionals for the exponentially expanding world of Print & Electronic Journalism, Advertising Industry, Production, Public Relations and Development Communication area, along with research in media. It is hoped that after the completion of the programme, the passouts would be equipped enough to conceive, develop, design, edit and package different kinds of programmes for the print and the electronic media in such a way that they are able to get well-paid employement or self -employment in the media world.